Survey type

Star Rating

Star Ratings offer a quick way for customers to rate their experience with your product or support team using a familiar 5-star system.

What It Is

Star Ratings are a lightweight survey type where customers rate an experience—such as a support interaction or purchase, generally on a scale from 1 to 5 stars.

Because they’re fast and intuitive, Star Ratings are ideal for moments when you want to capture sentiment without asking detailed questions.

How It Works

After a ticket closes in Gorgias, or a purchase is completed, Surveywell can send a 1-click star rating survey.The customer taps a star (1 to 5), and the rating is recorded instantly, then the customer can fill the form if there are additional questions. You can then track performance by agent, product, or interaction type.

Key Components

Implementation Considerations

  • Use short copy and clear context (e.g., “Rate your support experience”) to improve response clarity.
  • Position the rating widget in follow-up messages while the interaction is still fresh.
  • Pair with an optional open comment field for qualitative feedback.
  • Use filters to catch low-rated interactions and auto-create follow-up tickets if needed.
  • FAQs

    Q: What are Star Ratings used for?
    They help you collect fast, frictionless feedback on specific touchpoints, like support tickets or product delivery.

    Q: How do I trigger Star Ratings with Surveywell?
    Surveywell integrates with Gorgias, so you can send star ratings automatically after a ticket is closed or a customer completes an action like a purchase.

    Q: What’s the difference between Star Ratings and CSAT?
    CSAT uses a question-based format with scale labels; Star Ratings are quicker, visual, and more tap-friendly for mobile experiences.

    Q: Can I customize the rating question or use emojis instead of stars?
    Yes. You can adjust the prompt and even use different icons (like thumbs or emojis) depending on your brand style.

    Q: Can I act on negative ratings?
    Yes. You can create rules in Gorgias to follow up on low scores, reopen a ticket, or trigger a message from your CX team.